Listen as Michael answers all of your questions about our latest revolutionary product, Bright Lights. 

Question: Will blow drying my hair help intensify or lighten more than air drying?

Answer Summary: In this segment, we focus on the drying aspect of our hair highlighting product. You can dry your hair naturally or with a blow dryer. Once the hair is dry, the lightening effect is set until the next application. Using a blow dryer doesn't enhance the lightening compared to natural drying. You can also apply the product and go out in the sun, as the sun will naturally dry it into your hair.